Category: VSAG Client News

Using Restaurant Week to Your Advantage

Aligning with your local area’s summer Restaurant Week festivities is a great way to promote and market your restaurant in order to bring awareness to your business and get customers, old and new, in your door. Our hometown DC-area will host this summer’s Metropolitan Washington Restaurant Week from August 14-20, where about 250 local restaurants, which span Northern Virginia, the District of Columbia, and Maryland, will join the Restaurant Association of Metropolitan Washington in celebrating Washington, D.C. Restaurant Week. This fantastic event is always one of the most buzzed about annual events and one of the best ways local residents… read more

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VSAG Client News: Big Wins for MoCo’s Founding Farmers!

A great, big VSAG shout out to our Farmers Restaurant Group (FRG) client MoCo’s Founding Farmers in Potomac, MD for taking home not one, not two, but three Best of Bethesda wins! Best Bar, Best Brunch, Best Potomac Restaurant… plus, special runner up recognition for Best Neighborhood Restaurant. Hosted by Bethesda magazine, these awards are voted on not only by the magazine’s editors, but also the magazine’s readers, who we might add, have some really amazing local, Washington, D.C.-area restaurants and bars to choose from. As restaurant and hospitality consultants we’re not just in the business of enjoying excellent food, drink,… read more

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VSAG Client News: Farmers & Distillers Opens!

The reservation call center is busily up & running, the staff is trained and happily serving hungry guests, the booze is flowing, and yes, the doors are open. We’re thrilled to announce that our longtime client, Farmers Restaurant Group, has opened their latest venture. Located in the cool, culturally diverse Mt Vernon Square neighborhood in the heart of Washington, D.C. Farmers & Distillers is primed to be the next successful venture in this growing restaurant group. Along with sister restaurants, Founding Farmers and Farmers Fishers Bakers, Farmers & Distillers continues the brand’s farmer-owned concept, but with a twist: this restaurant… read more

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VSAG on Sustainability Watch: Client News Feature

Word of our company’s and our client’s sustainability efforts and work with The George Washington University (GWU) has been featured in the GW Hatchet, an independent, well-established student newspaper serving the GWU community of Washington, D.C. Our very own Vice President of Conceptual Projects, Valerie Zweig, is featured in the article discussing our successful partnership with GWU’s undergraduate honey bee research and beekeeping program, now approaching it’s sixth year “It’s been a great partnership,” Zweig said. “We love the connection within the community and really love how the bees have inspired us through everything.” As a company, we guide our… read more

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Dan Simons Speaks to the Mission and Success of VSAG Client, Founding Farmers

A great big shout out to our very own Dan Simons on getting out in front of the Farmers Restaurant Group brand, Founding Farmers. His passion and dedication to increasing demand for family-farmed products and educating on the message of family farming vs. corporate farms-industries, is a common thread running through the farmer-owned, Founding Farmers brand. As concept developer and owner, Dan’s commitment to the brand is on display within two significant media pieces. In the recent Huffington Post blog feature, A New Deal for Farmers – How Founding Farmers is Changing the Game, Dan speaks to his belief that “Farmers… read more

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VSAG on Watch: Client News

In our efforts as restaurant consultants to assist clients in implementing their vision for the business of operating a thriving restaurant, we’re always thrilled to celebrate their ongoing accomplishments. One such success story, Drift on 7th – a local, Washington, D.C. client we’ve guided in reworking their concept, menu, interior décor, and layout – is getting lots of local buzz lately. Recent coups include Drift being named one of DC’s 11 New Restaurants You Should Try Right Now and a great feature write up in The Washington Post touting their commitment to deliciously enticing, sustainable fish dishes (such as Maine… read more

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Up Your Artistry: Lighting as Art + Design

Lighting sets the mood of your space. It highlights your guests and your food. So, having the perfect restaurant lighting to enhance your space is a must. As we’re lucky enough to work with the amazing, artistic team at Stroik Lighting Design (SLD) on an innovative, new restaurant project for our Farmers Restaurant Group client Farmers & Distillers, we approached our friend and colleague at SLD, Christopher Stroik, with a Q&A so he can offer us, and our clients, ideas and best practices re: the concept of Lighting as Art + Design. TELL US ABOUT SLD’s DESIGN APPROACH & PROCESS. Founded… read more

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VSAG Client Expands Restaurant Group

Guiding our clients through a restaurant expansion is many times a long, and difficult road … but a journey we’re always happy to take. Recently we helped our client, DC-based Farmers Restaurant Group’s brand of restaurants Founding Farmers, do just that – as they recently announced that they are opening their first outlet outside the DC-Maryland-Virginia (DMV) region in: King of Prussia, Pennsylvania.  Located just outside the great city of Philadelphia, PA, Founding Farmers King of Prussia is slated to open in spring of 2017 within the King of Prussia Town Center, a state-of-the-art dining, retail, and residential destination. Founding… read more

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VSAG on Watch: Taking a Page from our Client’s Manager in Training Program

Train your staff. Probably one of the most important restaurant success lessons you’ll read today. Whether your enterprise is large or small, your business and your staff will reap the rewards of implementing a comprehensive, consistent training program. Our operations management team oversees our Restaurant Staff Training and Development services, helping to guide our clients on creating proven training programs. Here’s a general overview of our Manager in Training (MIT) guidelines. Start at the Top. GM’s should be brought in to not only oversee the execution of your MIT program but to help streamline its focus and teachings. Your restaurant… read more

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Take Your Seasonal Flavor Profiles to the Next Level

With summer firmly in our rearview mirror and fun, fall festivities upon us, we’re ready to take our seasonal flavor profiles to the next level. And what better way to infuse fall-centric flavors into your menus this season, than by some fresh ideas we’ll furnish from our culinary team? Always in search of the latest and greatest ingredients, preparations, and profiles to offer our restaurant consulting food & beverage clients – here are some great seasonal, fall flavor ideas from our kitchens to yours. Savory Muffins & Biscuits. In seeking new flavors to speak to our clients’ guest’s seemingly endless… read more

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