The vision of how your concept will develop may only exist in your mind’s eye or you may have a binder full of ideas and inspiration. Perhaps your storefront or retail space has been secured or the design and architecture are underway. Either way, are you still asking yourself… What ties it all together?
In order to tie all the elements of a burgeoning restaurant concept together, there has to be a real brand, complete with a real story or strong message, that can be conveyed, packaged, and sold, whether to investors, guests, the media, or all of the above. An overall guiding principal from which all factors radiate. This is your brand filter.
We use the brand filter to help steer clients to a clear guiding principal, to define their brand and message, and lead them into identity development and design. The overarching goal? To build the foundation that binds concept, menu, and decor, and ultimately shapes the experience guests will have.