For more than 30 years, Michael Vucurevich has successfully led complex, high-volume restaurants that evolve and prosper.
His track record as an executive, brand creator, and profitability guru puts him in an elite group within the restaurant industry. His absolute passion for his people and for systems that deliver premium and proven profit, combined with his unmatched creative abilities, make him one of the most sought-after concept developers in the world.
Known affectionately as “Mike V” to his team, and the thousands of managers who have worked for him over the years who are now owners, operators, CEO’s, and industry leaders in their own right, his relationships within the industry run deep. From running his first kitchen at age 19 to operating some of America’s best-known restaurants, including 11 years as EVP of operations at The Cheesecake Factory where he opened more than 100 restaurants across the U.S., he brings his hands-on approach, decades of experience, and steadfast determination to every project he touches.
In 2004, he joined forces with Dan Simons to found Vucurevich Simons Advisory Group (VSAG). Mike V has dedicated his expertise and passion for the hospitality industry to transforming good ideas into great businesses for hundreds of VSAG client brands… and counting. From multi-unit concepts and boutique restaurants to global hotel brands and food trucks, he instinctively develops the right balance of menu, operations, and design elements with his unique touches that consistently set our concepts apart.
Applying his extensive experience to the development of Farmers Restaurant Group, and their Founding Farmers, Farmers Fishers Bakers, and Farmers & Distillers brands, this growing entity is the ultimate testimony to Mike V’s ability to develop concepts, lead teams, and thrill investors. These upscale-casual, high-volume, made from scratch, farmer-owned restaurant concepts continue to garner accolades in the press and deliver off-the-charts financial results.
Having grown up in Northern California, he has traveled the globe and lived not only in California, but also in New Orleans and Austin, TX before settling in Washington, DC. He and his family love to travel and experience the sites, music, arts, theater, amusements, and of course all kinds of food along the way.