Lara Hardcastle

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Lara’s versatility, creativity, and dedication are just a few of the qualities that make her one of our principal players.

Central to our design and development team, Lara works tirelessly to get results. While overseeing our clients’ new unit concepts, build outs, construction, permitting and licensing, inspections, engineering specs, and overall daily operations, Lara stays involved every step of the way, working side by side with contractors, architects, designers, engineers, local building officials, and our in-house team.

As a Leadership in Energy and Environmental Design(LEED) Accredited Professional, Lara is passionate about working with clients toward achieving LEED and Green Restaurant Association (GRA)certifications for their restaurants and food service concepts through sustainably built, designed, and outfitted spaces.

Lara’s passion for the industry and building great, sustainable spaces has continued throughout her longstanding journey with VSAG Founders Michael Vucurevich and Dan Simons. After graduating from New York University, Lara found herself working with, and learning from, Mike V and Dan at a high-volume restaurant company. Her drive, determination, and clear penchant for leadership impressed them so much that when they decided to branch out on their own, they immediately called upon Lara to join their team.

“Lara stands out,” says Dan. “She simultaneously masters the intensity of restaurant openings and remodels, all the while becoming the most incredible boss and developer of people.”

A top-notch project manager and utility player, Lara’s experience is clearly broad-based, but what she loves most is the collaborative process and imparting the lessons she’s learned along the way to her team, making them shine a little brighter and work a little harder every day.