Dan Simons Out Front: Recipe for Success

Business success is contingent not only on expertise and knowledge, but also a willingness to take calculated risk. Whether opening a new restaurant or expanding your brand, there’s always risk. Is my location right? Will guests be excited about our … read more

Here’s to the Holidays!

… and to the marketing mileage it provides. Each year as the holidays approach, and decorations go up and children get their holiday lists ready, it can all seem daunting, even to the most laid back customer. Remedy all that … read more

5 Ways to Improve Your Guests’ Online Experience

From highlighting seasonal, online menus and hyping special events to online restaurant reservations and illuminating your innovative design features, connection is key in today’s marketplace. In fact, recent reports put Instagram daily users alone at 500 million. Yup. 500 million. … read more

Out in Front: Dan Simons Talks Restaurant Trends

As co-owner in VSAG client Farmers Restaurant Group’s growing Founding Farmers farmer-owned brand of restaurants, Dan Simons is asked to represent VSAG and our clients on a regular basis. Dan loves getting involved and participating in restaurant and hospitality industry … read more

Using Restaurant Week to Your Advantage

Aligning with your local area’s summer Restaurant Week festivities is a great way to promote and market your restaurant in order to bring awareness to your business and get customers, old and new, in your door. Our hometown DC-area will … read more

Summer Food Feature: Part One

Summer is here. That means more & more seasonal summer food, easy summer recipes, and light, refreshing drinks to keep guests well fed, satiated, and happy. One current food trend we’re loving these days (and we’re guiding our clients to … read more

Product Branding: Is it for You?

Expansion is good for business. But, as many elements come into play, from budgets and business plans to raising additional capital and fulfilling a niche in order to succeed, as with almost everything else in life… timing is everything. And … read more

VSAG Client News: Big Wins for MoCo’s Founding Farmers!

A great, big VSAG shout out to our Farmers Restaurant Group (FRG) client MoCo’s Founding Farmers in Potomac, MD for taking home not one, not two, but three Best of Bethesda wins! Best Bar, Best Brunch, Best Potomac Restaurant… plus, special … read more