On Tuesday, May 8th, VSAG client Farmers Restaurant Group (FRG) welcomed their groundbreaking food truck to Washington, D.C. in an effort to provide family farmers with a greater share of the food dollar. Founder and Co-Owner Dan Simons was on … read more
We thrive on accepting challenges from clients to devise specialized strategies to suit their needs. In our effort to explore Successful Restaurant Operations 101, our focus is one such program we developed for client, Farmers Restaurant Group (FRG). FRG asked … read more
VSAG’s Dan Simons was out in front recently discussing two important industry topics: the importance of implementing sexual harassment and discrimination team training, and his participation in an upcoming Food Tank Summit. In a timely piece featured in GW Hatchet, Dan discusses … read more
Imagine if you could control most of what (and who) comes in and out of your kitchens. If you are looking to attain such purchasing department goals and objectives, it is crucial to put safe, proven, and streamlined sourcing and … read more
A video is one of the best marketing tools an operator can invest in. The marriage of visuals, messaging, and the feeling of exclusivity the viewer gets from watching, gives your brand a voice. A voice you control. A voice … read more
Business success is contingent not only on expertise and knowledge, but also a willingness to take calculated risk. Whether opening a new restaurant or expanding your brand, there’s always risk. Is my location right? Will guests be excited about our … read more
Sure, we all aim to win. But, if you’ve had any success in this industry, chances are you’ve also lost. And if you’re really smart, you’ve learned the most from the losses. We’re here to turn the tables on those … read more
… and to the marketing mileage it provides. Each year as the holidays approach, and decorations go up and children get their holiday lists ready, it can all seem daunting, even to the most laid back customer. Remedy all that … read more
From highlighting seasonal, online menus and hyping special events to online restaurant reservations and illuminating your innovative design features, connection is key in today’s marketplace. In fact, recent reports put Instagram daily users alone at 500 million. Yup. 500 million. … read more
Success comes in many shapes and sizes. In the hospitality industry, it means serving the best food and drink you can, in a welcoming space guests want to revisit, and fostering positive relationships… one guest, purveyor, and team member at … read more