Category: Farmers Restaurant Group

Dan Simons on Success, Building Relationships & New Restaurant Openings

Success comes in many shapes and sizes. In the hospitality industry, it means serving the best food and drink you can, in a welcoming space guests want to revisit, and fostering positive relationships… one guest, purveyor, and team member at a time. This may be a tall order, but for our Dan Simons – it’s all in a day’s work. Speaking recently to TechGuruDaily.com, Dan said, “It isn’t about turning tables quickly, which was the old model of successful restaurant management for casual, high-volume restaurants. First and foremost, it’s about providing memorable service. This means meeting the guests where they… read more

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Out in Front: Dan Simons Talks Restaurant Trends

As co-owner in VSAG client Farmers Restaurant Group’s growing Founding Farmers farmer-owned brand of restaurants, Dan Simons is asked to represent VSAG and our clients on a regular basis. Dan loves getting involved and participating in restaurant and hospitality industry conversations that lead to open discussions, and in turn shared education and progress. Recently, Dan was invited to join Pennsylvania Secretary of Transportation Leslie Richards, and a  handful of other experts, in a lively panel discussion about industry trends targeting the future, and development of, suburban areas such as Pennsylvania’s King of Prussia district. Why King of Prussia? Because the… read more

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Using Restaurant Week to Your Advantage

Aligning with your local area’s summer Restaurant Week festivities is a great way to promote and market your restaurant in order to bring awareness to your business and get customers, old and new, in your door. Our hometown DC-area will host this summer’s Metropolitan Washington Restaurant Week from August 14-20, where about 250 local restaurants, which span Northern Virginia, the District of Columbia, and Maryland, will join the Restaurant Association of Metropolitan Washington in celebrating Washington, D.C. Restaurant Week. This fantastic event is always one of the most buzzed about annual events and one of the best ways local residents… read more

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Summer Food Feature: Part One

Summer is here. That means more & more seasonal summer food, easy summer recipes, and light, refreshing drinks to keep guests well fed, satiated, and happy. One current food trend we’re loving these days (and we’re guiding our clients to implement with ease)… house-made specialties, such as scratch sodas and hand-pulled noodles. We’ve gone straight to our expert sources (i.e. our amazing, in-the-know culinary team, including R&D Specialist Amanda Webb) to get the Summer Food 411 on what makes house-made specialties – well, so special. Top of the list: taking that extra step showcases to guests that you’re willing to… read more

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Product Branding: Is it for You?

Expansion is good for business. But, as many elements come into play, from budgets and business plans to raising additional capital and fulfilling a niche in order to succeed, as with almost everything else in life… timing is everything. And only you, as operator, will know when the time is right. In order to offer clients the best restaurant consulting practices we can, we look at all dimensions. Recently, we delved into the notion of taking your brand global, offering key techniques and concepts, such as: Know who you are. Know what you are looking to achieve. Know where you want… read more

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VSAG Client News: Big Wins for MoCo’s Founding Farmers!

A great, big VSAG shout out to our Farmers Restaurant Group (FRG) client MoCo’s Founding Farmers in Potomac, MD for taking home not one, not two, but three Best of Bethesda wins! Best Bar, Best Brunch, Best Potomac Restaurant… plus, special runner up recognition for Best Neighborhood Restaurant. Hosted by Bethesda magazine, these awards are voted on not only by the magazine’s editors, but also the magazine’s readers, who we might add, have some really amazing local, Washington, D.C.-area restaurants and bars to choose from. As restaurant and hospitality consultants we’re not just in the business of enjoying excellent food, drink,… read more

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What’s the key to Maintaining Restaurant Quality & Consistency?

It ain’t always easy… but we’re here to tell you that it can be done. As our team regularly seeks ways to improve our quality control procedures and methodologies, we wanted to delve deeper into this topic: how to best guide our clients to successful restaurant quality control, all while running a busy restaurant. We’re lucky to have a plethora of enthusiastic partners to extol their secret weapons to us. One such willing participant? Farmers Restaurant Group (FRG)Managing Partner Fran Lake. What does Fran think quality & consistency boils down to? “Really, it comes down to commitment and creating an… read more

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Simons Says: Our Clients are Open For Business with OpenTable!

Dan Simons is a huge fan of data. As a matter of fact, Dan says, “I love the people, but I love the data.” It’s all encompassing for Dan and his team. The process of collecting it. The knowledge that comes with it. The power that it can yield. The direction it points you in to make your business better. In fact, Founding Farmers Marketing Director Meaghan O’Shea adds, “Anytime you can make a decision that’s based on the facts and not necessarily just gut instinct, you’re going to feel more confident with it.” Where does that confidence come from? A successful… read more

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Dan Simons Speaks to Forbes: The Road to Becoming America’s Most Booked Restaurants, 5-Years Running!

As an experienced, sought-after restaurant & hospitality consultant, VSAG Founder Dan Simons has morphed his years in the industry into an acquired narrative of the business of running successful restaurants and keeping a keen eye on what diners want. Dan loves participating in open, honest, valuable conversation about the industry he loves. One such conversation recently took place with Forbes contributor Brian Rashid. The outcome: How Founding Farmers Became the Most Booked Restaurant in the U.S. for 5-Years Running, where Dan dished on the amazing success of VSAG client, Founding Farmers, and the journey Dan has taken with Farmers Restaurant Group,… read more

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Dan Simons Out Front with Forbes: Formula for Leadership Model Success.

Dan Simons was recently approached by Forbes magazine to discuss his business leadership style and recipe for success. When a business industry media giant like Forbes comes calling, what’s one to do? You set forth and provide contributor Jeff Boss with an honest, hard-hitting account profiling your business leadership style – the highs, the lows, the lessons learned.  The result: Why This Leadership Model Simply Cannot be Argued With. Now garnering media and industry attention, Dan wanted to share some snippets from the article outlining our work with longtime VSAG client, Farmers Restaurant Group. “The seed from which a business… read more

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