Filling the Most Expensive Seat in the House

After years of experience in the restaurant business, VSAG knows first-hand that an empty seat is a restaurant’s most expensive real estate. Armed with that knowledge, VSAG recently instituted a ground-breaking restaurant optimization program to streamline Front of House operations … read more

Sâuçá’s Success: One Street at a Time

Sâuçá owner Farhad Assari helped put DC food trucks on the map when he launched Sâuçá in early 2010.   Now, as he uses his expertise from the successful launch of Sâuçá to expand the brand with his latest endeavor, the … read more

The Value of an Opinion

In the restaurant business (or in any business, really), when there’s two people in a room, somehow there’s going to be three opinions.  While this can be frustrating, any smart operator knows the value of opinions and harnesses that as … read more

The Key Ingredient: Genuine Collaboration

As co-Founder of a firm with a wide range of services, I often find myself working with other service providers where there is some overlap between our scope of services. Oftentimes, it’s one of the hurdles of a project – the … read more

Sâuçá drives into First Place

VSAG congratulates our client Sâuçá for nabbing first place in The Great Emerging Franchise Challenge.  The award comes with a capital grant for services to help the business launch a national franchise program. Sâuçá  is the globally-inspired mobile restaurant fleet that … read more

Is OpenTable Worth It? Dan Simons Says ‘Yes!’

As VSAG founder and owner of one of the most popular restaurants in the country, I thought I would offer some insight and true-life case study experience to a question that has been bantered about the food industry community recently – … read more

Dan Simons, Founding Farmers & Yelp

Founding Farmers celebrated its second anniversary in September. Since opening, the restaurant has been reviewed by Yelpers more than 780 times. Co-Owner Dan Simons has responded to every single one of those reviews. He and his commitment to interacting with every guest … read more

VSAG Client Wins Environmental Excellence Award

Founding Farmers, the Greenest Restaurant in Washington, D.C., was named as one of only two restaurants in the district to receive the Mayor’s Environmental Excellence Award in 2010. The annual awards recognize outstanding businesses and organizations for their environmental stewardship, … read more

Farewell, Dear Friend….

  The entire VSAG family is in mourning. One of our team members passed away this week. He was far too young and far too healthy. It came as a shock to us all. George Roche was our friend, our colleague, our baker, our day … read more