Filling the Most Expensive Seat in the House

After years of experience in the restaurant business, VSAG knows first-hand that an empty seat is a restaurant’s most expensive real estate. Armed with that knowledge, VSAG recently instituted a ground-breaking restaurant optimization program to streamline Front of House operations for their client Founding Farmers.  Not only did they find improved experiences for both guests AND staff, but they felt it on the bottom line:  a 15% increase in sales.

VSAG’s Restaurant Optimization team utilized industry online resource OpenTable’s Electronic Reservation Book (ERB) system in order to reengineer Founding Farmers’ Front of House operations. While the VSAG team focused on incorporating ERB system fundamentals such as accurate reservation sheets representing availability, table turn times, robust analytical reporting and guest services management behind the scenes, their goal of a seamless transition was realized by continuing to provide Founding Farmers guests with the highest level of service possible.

VSAG developed and opened Founding Farmers in 2008 and continues to oversee all daily operations of this acclaimed Washington, DC restaurant.  Founding Farmers is a farm inspired concept that is dedicated to serving true food and drink every day. It’s also Washington DC’s most booked restaurant on OpenTable, and therefore a perfect candidate to utilize the ERB software to streamline operations.  In fact, OpenTable heralded the success on their online resource page, OT

The success of this project not only increased sales at the restaurant by 15%, but gives VSAG hands-on experience to apply and create customized optimization programs to benefit Front of House operations for any restaurant in the country.

To read more about the VSAG / ERB project, please visit

For more information on Founding Farmers, please visit