Eco-minded Founding Farmers patron Meika Jensen sent us this powerful infographic that she created with her team at Masters Degree. It’s an eye-catching and eloquent reminder that each of us needs to be mindful when purchasing and disposing everyday materials. … read more
Noisy restaurants are the pits. Often, voices compete with blaring music, with diners speaking louder to be heard by their companions, and in turn restaurants increase the volume of their music in an attempt to muffle the din. It’s a … read more
Last Thursday the U.S. Supreme Court upheld President Obama’s controversial health care law, requiring all Americans to purchase health insurance. As members of the restaurant industry, which employs millions of Americans, it is worth the time to take a closer … read more
VSAG’s Dan Simons was featured in the Washington Examiner’s 3-Minute Interview column. This recurring column provides a sneak peek into the professional lives of DC-area locals. Dan was asked about his work with VSAG client Founding Farmers: the impetus behind the … read more
According to the Vegetarian Times, there are 7.3 million (adult) vegetarians in the United States, one million of which are vegan. An additional 22.8 million Americans follow a vegetarian-inclined diet. Moreover, these numbers are climbing higher every day. Restaurateurs have … read more
More people are dining at restaurants — and with greater frequency — than ever before. Making small adjustments to your guests’ experience by focusing on often overlooked details is a game changer when it comes to diner satisfaction and retention. … read more
Ah, the lemon. Nothing says summer quite like the fresh, sweet-tart flavor of fresh lemonade. But the lovely lemon can be used in so much more than just the season’s favorite beverage. Used to enhance flavor in every culinary genre … read more
Summer’s here and the time is right to … Summer-ize Your Menu! As the longer, hotter days of summer usher in, our VSAG restaurant consulting team’s focus has been menu development. For us, making the most of this season’s fresh … read more
As any marketing maven worth her salt will tell you, millennials merit attention: Millennials eat out more than any other generation. They may be broke, but they have expensive tastes and they aren’t afraid to indulge themselves. Millennials, also known … read more
Filter Coffeehouse recently sparked a debate with the Wi-Fi ban in their newest location in Washington, D.C. This isn’t the first sparring between coffeehouse owners and “laptop squatters.” As Eater reported, coffee shops are resorting to various tactics—from covering up … read more