Category: Founding Farmers

Get Your Grilled Cheese On! Celebrate this American Classic Year Round

Unless you’re a diehard Grilled Cheese fan, you may have not been aware that April 12 was ‘National Grilled Cheese Sandwich Day.’ Yes, there is a day set aside to mark this auspicious American classic – and there’s no reason why you can’t enjoy this delicious sandwich type regularly. Legend has it that the grilled cheese sandwich made its mark on U.S. menus in the 1920s when inexpensive cheese and conveniently sliced bread became readily available. And since then, the tasty, gooey goodness of the grilled cheese sandwich has become a staple in cafes, diners, local eateries, and school cafeterias across… read more

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Founding Farmers Supports Local Apiaries

Our client, Farmers Restaurant Group, is always excited to hear about projects that benefit the environment and food sustainability, especially on topics near and dear to their heart, like the creating of apiaries to prevent the honey bee population from collapsing and to help prevent negative impacts on the environment that it creates. As you may remember, a couple years ago Founding Farmers partnered with George Washington University to create the largest restaurant-owned urban apiary in Washington, D.C. and to promote the study of honey bees. Now, The Sweet Virginia Foundation and George Mason University are teaming up to address… read more

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Straight From The Farm: The Founding Farmers Cookbook

VSAG is pleased to announce another milestone for our client Farmers Restaurant Group as today marks the publication of The Founding Farmers Cookbook: 100 Recipes for True Food + Drink From The Restaurant Owned by American Family Farmers, in print and e-book formats. As Founding Farmers’ first foray into cookbooks, this 235-page volume contains fantastic recipe selections from all of the restaurant menus, as well as beautiful photography and insightful illustrations, profiles on partners and purveyors, and invaluable tips for creative food preparation styles, outfitting the perfect pantry, and must-have equipment lists. The Founding Farmers Cookbook can be found wherever… read more

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The Power Brunch

Nobody can pass up a great weekend brunch! Including this option on your weekend menu is always a great decision as guests will love lingering through the late morning over eggs, pancakes, fruit, breads, brunch-centric beverages – and of course a great cup of coffee. And US diners are a leading indicator of the popularity of this day part. According to Technomic’s recent survey, Pushing the Boundaries of Brunch, roughly nine out of 10 consumers (89%) surveyed eat brunch out at a restaurant at least occasionally. The survey also revealed that brunch appeals to diners not only because it allows for… read more

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Five Years for Founding Farmers!

VSAG would like to congratulate client North Dakota Farmers Union (NDFU), and the entire team at Farmers Restaurant Group, as today marks the fifth anniversary of the opening of Founding Farmers’ flagship location in the heart of Washington, D.C. The original outpost for The Farm restaurants has been followed by sister restaurants: MoCo’s Founding Farmers, in Potomac, MD, and Farmers Fishers Bakers in The Washington Harbour on the Georgetown Waterfront, and the forthcoming Founding Farmers Tysons, to open in Tysons Corner, VA next summer. After five successful years, numerous accolades and awards for outstanding food and drink, concept, and design,… read more

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Get REAL! US Healthful Food Council Launches New Program

Get REAL … certification, that is. Here are some informational facts about the REAL program. What Does REAL Stand For? Responsible Epicurean and Agricultural Leadership. Who Started REAL? The Washington D.C. based United States Healthful Food Council (USHFC) is a non-profit, non-governmental organization dedicated to fighting obesity, diabetes and other food related diseases, which created the REAL certification program to increase public access to healthful, affordable and sustainable food and beverages within the restaurant and food service industry. What is REAL Certification? It is the first national nutrition and sustainability best practices, nutrition analysis, menu labeling and recipe consulting certification… read more

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VSAG’s Dan Simons quoted in “Farm-to-Hotel Dining”, New York Times Article

As an ever-evolving component of the hospitality industry, hotels are finding themselves increasingly catering to the business traveler, especially as the Global Business Travel Association predicts their spending to increase by more than five percent this year. Many hotels are making substantial changes and upgrades to their in-house restaurants in an attempt to become more of a local and long-distance dining destination. These changes are often in the form of local food sourcing, with hotel chefs seeking to make their guests’ dining experience both memorable and sustainable with ingredient and menu choices that highlight local or regional sourcing. This is something that VSAG knows… read more

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Best Pracitce for Increasing Restaurant Revenue? Just Add a Patio

Looking to increase your restaurant’s revenue? Read more about how our restaurant ‘Profit Architecture Evaluation’ can boost profits or read on below about how adding a patio can benefit your operation. One of the best things about summer for restaurants is the opportunity for guests to indulge in outdoor dining. Adding a patio is a win-win – guests will love dining al fresco, and increasing the footprint of a restaurant, lounge, cafe, or coffeehouse is a great way to add more revenue and gross profit. VSAG conducted a recent business analysis for a client on the benefits of adding a patio to their operation…. read more

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Celebrate An Annual DC Tradition: The Cherry Blossom Festival

The opening day of this year’s National Cherry Blossom Festival on March 20th officially marked the start of spring in the nation’s capital. Continuing through April 14th, DC unites for four spectacular weekends and daily events featuring traditional and contemporary arts and culture, natural beauty of the blooming trees, and programs to celebrate community spirit. Some of the exciting events planned include a Japanese arts exhibit, boat, bike and paddleboat tours along the tidal basin to see the blossoms and the monuments, and an interactive children’s cherry blossom-themed scavenger hunt, among hundreds more. This year’s festival commemorates the 101st anniversary… read more

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Third Annual Scholarship for Sustainable Hospitality Awarded

VSAG is proud to have recently awarded its third annual Scholarship for Sustainable Hospitality to Joshua Gammon of The George Washington University’s School of Business . A $5,000 scholarship was set up to be awarded annually by VSAG and The Farm, the restaurant management company behind the award-winning Founding Farmers restaurant, to a GW business student studying hospitality who also demonstrates a commitment to sustainability and eco-friendly industry practices. VSAG/FRG created the scholarship in 2010 to recognize students in the emerging field of sustainable hospitality and to actively engage with the university community. “I am thrilled that we have presented… read more

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