Category: Farmers Restaurant Group

Let Your Restaurant’s Artwork Speak for Itself

Choosing artwork for your restaurant may seem an arduous task you feel you’re bound to fail. Fear not. We’ve gone straight to our Creative Director Leah Frankl for her aesthetic expertise. As an interior designer and LEED Accredited Professional, Leah’s art & design experience and well-trained eye allow her to guide clients on creating fully functional, cohesive, sustainable design spaces. As artwork is oftentimes an investment, we were interested in exploring this concept. How to choose restaurant art that fits within the design and feel of a space? Are there any general rules of thumb when choosing artwork? How to… read more

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Ongoing Investment in Food & Restaurant Technology

As we look to the future, making an ongoing investment in food and restaurant technology will help you grow as a brand and as a company. Food Science & Technology. An interesting topic as it’s continually evolving. Defined by the Institute of Food Technologists as the study of the physical, nutritional, and chemical makeup of food, food science also seeks to uncover the causes of food deterioration. Whereas, food technology applies those disciplines to the selection, processing, packaging, and preservation of food. In short: maintaining food safety and making a conscious effort to impart advanced, sustainable, repurposing methods to reducing… read more

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VSAG Client News: Farmers & Distillers Opens!

The reservation call center is busily up & running, the staff is trained and happily serving hungry guests, the booze is flowing, and yes, the doors are open. We’re thrilled to announce that our longtime client, Farmers Restaurant Group, has opened their latest venture. Located in the cool, culturally diverse Mt Vernon Square neighborhood in the heart of Washington, D.C. Farmers & Distillers is primed to be the next successful venture in this growing restaurant group. Along with sister restaurants, Founding Farmers and Farmers Fishers Bakers, Farmers & Distillers continues the brand’s farmer-owned concept, but with a twist: this restaurant… read more

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VSAG Founder Dan Simons Speaks to Responding To Bad Reviews & Coming Out Stronger

For those of us who’ve been in the restaurant business for sometime, we’ve all been served a piece of humble pie a time or two (or three!). But what defines us is how we deal with negativity that is par for the course in this subjective service industry. Bad reviews, negative press, customer grievances, and the like are never a pleasure to read or hear, but there are lessons to be learned IF you’re willing to put your ego aside and listen, analyze, and make necessary changes in order to better your business. Take note. “We’re transparent about who we… read more

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Cooking Up a Storm: Dan Simons Featured in The Huffington Post

What makes a restaurant business a success? We believe it’s a combination of the people and their passion for what they do. Our people and passion for the restaurant and hospitality industry are shared by our team. That’s why we entered into this business. Not an easy one, but one that can bring incredible fulfillment. That shared philosophy is on display in a recent Huffington Post profile featuring Dan Simons, our company, and our work with the development, steady growth, and sustainable concept of client, Farmers Restaurant Group (FRG). Dan’s “Anything Can Happen” mantra allows for an FRG company culture that… read more

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Dan Simons Speaks to the Mission and Success of VSAG Client, Founding Farmers

A great big shout out to our very own Dan Simons on getting out in front of the Farmers Restaurant Group brand, Founding Farmers. His passion and dedication to increasing demand for family-farmed products and educating on the message of family farming vs. corporate farms-industries, is a common thread running through the farmer-owned, Founding Farmers brand. As concept developer and owner, Dan’s commitment to the brand is on display within two significant media pieces. In the recent Huffington Post blog feature, A New Deal for Farmers – How Founding Farmers is Changing the Game, Dan speaks to his belief that “Farmers… read more

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VSAG Feature: Bringing a Restaurant to Life 


Always willing to take part in a conversation focused on sharing ideas, building relationships, and therefore bettering our business, Founder Dan Simons (*photo: right) was happy to participate in a recent industry trends panel. The Focus: DC Retail & Restaurant Industry. Hosted by: Bisnow, a leading international commercial real estate team focused on local-market networking, reaching their millions of savvy retail industry fans through their annual conferences, e-newsletters, and outreach. Topics Covered: Consumer demand and trends facing the restaurant & hospitality industry, including: the art of creating a successful concept, finance and development strategies, design and construction best practices, and effective e-commerce… read more

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Farming In America: Our Present. Our Future.

As restaurant consultants, we work closely with trusted purveyors, sources, and third parties to run our business and help our clients achieve their goals. Through our trusted sources, we’ve gotten familiar with, and passionate about, farming in America. As we observed the industry grow, we got in on the ground floor as the farming community moved into Main Street, USA. From organic farms and farmers markets to co-ops and farmer-owned restaurant concepts, sustainable harvests have become a mainstay for us. Our focus on Farming in America: Present & Future is three-fold. Here’s a look at what we see from our… read more

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Guest Appreciation = Great Business

Showing guests love for their loyalty equals great business. And the good news that aligns with that sentiment? If they’re repeat customers, you’re obviously doing something right! Kudos to you and your team! Keeping that connection on your radar is vital to your business as these are the guests who will come back again and again, refer diners, host events in your space – and ultimately help keep you afloat. Precisely why we advise our restaurant clients to show devoted guests love and appreciate for their loyal patronage. One such program our client, Farmers Restaurant Group (FRG) has put into… read more

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Up Your Artistry: Lighting as Art + Design

Lighting sets the mood of your space. It highlights your guests and your food. So, having the perfect restaurant lighting to enhance your space is a must. As we’re lucky enough to work with the amazing, artistic team at Stroik Lighting Design (SLD) on an innovative, new restaurant project for our Farmers Restaurant Group client Farmers & Distillers, we approached our friend and colleague at SLD, Christopher Stroik, with a Q&A so he can offer us, and our clients, ideas and best practices re: the concept of Lighting as Art + Design. TELL US ABOUT SLD’s DESIGN APPROACH & PROCESS. Founded… read more

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