Category: Farmers Restaurant Group

Dan Simons Speaks to Forbes: The Road to Becoming America’s Most Booked Restaurants, 5-Years Running!

As an experienced, sought-after restaurant & hospitality consultant, VSAG Founder Dan Simons has morphed his years in the industry into an acquired narrative of the business of running successful restaurants and keeping a keen eye on what diners want. Dan loves participating in open, honest, valuable conversation about the industry he loves. One such conversation recently took place with Forbes contributor Brian Rashid. The outcome: How Founding Farmers Became the Most Booked Restaurant in the U.S. for 5-Years Running, where Dan dished on the amazing success of VSAG client, Founding Farmers, and the journey Dan has taken with Farmers Restaurant Group,… read more

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Dan Simons Out Front with Forbes: Formula for Leadership Model Success.

Dan Simons was recently approached by Forbes magazine to discuss his business leadership style and recipe for success. When a business industry media giant like Forbes comes calling, what’s one to do? You set forth and provide contributor Jeff Boss with an honest, hard-hitting account profiling your business leadership style – the highs, the lows, the lessons learned.  The result: Why This Leadership Model Simply Cannot be Argued With. Now garnering media and industry attention, Dan wanted to share some snippets from the article outlining our work with longtime VSAG client, Farmers Restaurant Group. “The seed from which a business… read more

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Let Your Restaurant’s Artwork Speak for Itself

Choosing artwork for your restaurant may seem an arduous task you feel you’re bound to fail. Fear not. We’ve gone straight to our Creative Director Leah Frankl for her aesthetic expertise. As an interior designer and LEED Accredited Professional, Leah’s art & design experience and well-trained eye allow her to guide clients on creating fully functional, cohesive, sustainable design spaces. As artwork is oftentimes an investment, we were interested in exploring this concept. How to choose restaurant art that fits within the design and feel of a space? Are there any general rules of thumb when choosing artwork? How to… read more

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Ongoing Investment in Food & Restaurant Technology

As we look to the future, making an ongoing investment in food and restaurant technology will help you grow as a brand and as a company. Food Science & Technology. An interesting topic as it’s continually evolving. Defined by the Institute of Food Technologists as the study of the physical, nutritional, and chemical makeup of food, food science also seeks to uncover the causes of food deterioration. Whereas, food technology applies those disciplines to the selection, processing, packaging, and preservation of food. In short: maintaining food safety and making a conscious effort to impart advanced, sustainable, repurposing methods to reducing… read more

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VSAG Client News: Farmers & Distillers Opens!

The reservation call center is busily up & running, the staff is trained and happily serving hungry guests, the booze is flowing, and yes, the doors are open. We’re thrilled to announce that our longtime client, Farmers Restaurant Group, has opened their latest venture. Located in the cool, culturally diverse Mt Vernon Square neighborhood in the heart of Washington, D.C. Farmers & Distillers is primed to be the next successful venture in this growing restaurant group. Along with sister restaurants, Founding Farmers and Farmers Fishers Bakers, Farmers & Distillers continues the brand’s farmer-owned concept, but with a twist: this restaurant… read more

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VSAG Founder Dan Simons Speaks to Responding To Bad Reviews & Coming Out Stronger

For those of us who’ve been in the restaurant business for sometime, we’ve all been served a piece of humble pie a time or two (or three!). But what defines us is how we deal with negativity that is par for the course in this subjective service industry. Bad reviews, negative press, customer grievances, and the like are never a pleasure to read or hear, but there are lessons to be learned IF you’re willing to put your ego aside and listen, analyze, and make necessary changes in order to better your business. Take note. “We’re transparent about who we… read more

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Cooking Up a Storm: Dan Simons Featured in The Huffington Post

What makes a restaurant business a success? We believe it’s a combination of the people and their passion for what they do. Our people and passion for the restaurant and hospitality industry are shared by our team. That’s why we entered into this business. Not an easy one, but one that can bring incredible fulfillment. That shared philosophy is on display in a recent Huffington Post profile featuring Dan Simons, our company, and our work with the development, steady growth, and sustainable concept of client, Farmers Restaurant Group (FRG). Dan’s “Anything Can Happen” mantra allows for an FRG company culture that… read more

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Dan Simons Speaks to the Mission and Success of VSAG Client, Founding Farmers

A great big shout out to our very own Dan Simons on getting out in front of the Farmers Restaurant Group brand, Founding Farmers. His passion and dedication to increasing demand for family-farmed products and educating on the message of family farming vs. corporate farms-industries, is a common thread running through the farmer-owned, Founding Farmers brand. As concept developer and owner, Dan’s commitment to the brand is on display within two significant media pieces. In the recent Huffington Post blog feature, A New Deal for Farmers – How Founding Farmers is Changing the Game, Dan speaks to his belief that “Farmers… read more

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VSAG Feature: Bringing a Restaurant to Life 


Always willing to take part in a conversation focused on sharing ideas, building relationships, and therefore bettering our business, Founder Dan Simons (*photo: right) was happy to participate in a recent industry trends panel. The Focus: DC Retail & Restaurant Industry. Hosted by: Bisnow, a leading international commercial real estate team focused on local-market networking, reaching their millions of savvy retail industry fans through their annual conferences, e-newsletters, and outreach. Topics Covered: Consumer demand and trends facing the restaurant & hospitality industry, including: the art of creating a successful concept, finance and development strategies, design and construction best practices, and effective e-commerce… read more

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Farming In America: Our Present. Our Future.

As restaurant consultants, we work closely with trusted purveyors, sources, and third parties to run our business and help our clients achieve their goals. Through our trusted sources, we’ve gotten familiar with, and passionate about, farming in America. As we observed the industry grow, we got in on the ground floor as the farming community moved into Main Street, USA. From organic farms and farmers markets to co-ops and farmer-owned restaurant concepts, sustainable harvests have become a mainstay for us. Our focus on Farming in America: Present & Future is three-fold. Here’s a look at what we see from our… read more

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