Using ‘Secret Shoppers’ to Improve Your Business

There are a variety of different tools, practices, measures, and means to find out just how you’re your restaurant is performing. You probably solicit guest feedback through a website or online review site, you may put comment cards on the … read more

That’s the Spirit: Making Great Holiday Cocktails

Since the idea of sifting through all the classic holiday cocktails to create your bar menu this season may seem overwhelming, we went straight to the source and asked Farmers Restaurant Group head bartender extraordinaire Jaclyn Beasley for some of her favorite … read more

Knowing When to Expand Your Restaurant Business

When to expand? Is always a tough question to ask yourself while creating your business plans for the upcoming year, or even for a two to three year plan. As an experienced food service and hospitality management company, VSAG has … read more

Pumpkin: Fall’s Ultimate Ingredient

‘Tis the season … for the pumpkin! The ushering in of fall’s cool, crisp air reminds us of our penchant for pumpkins as one of the season’s most loved harvests – and most delicious and flexible ingredients. Whether boiled, steamed … read more

Founding Farmers Supports Local Apiaries

Our client, Farmers Restaurant Group, is always excited to hear about projects that benefit the environment and food sustainability, especially on topics near and dear to their heart, like the creating of apiaries to prevent the honey bee population from … read more

VSAG Client News: The Founding Farmers Cookbook

VSAG is pleased to announce another milestone for our client Farmers Restaurant Group as today marks the publication of The Founding Farmers Cookbook: 100 Recipes for True Food + Drink From The Restaurant Owned by American Family Farmers, in print … read more

Preparing and Training Servers for Success

Most of us in the restaurant industry have been a server at one time or another. And if you’ve been there, then you know – it’s not easy! It is a physical (managing large trays/multiple plates/long hours on your feet) … read more

Is Testing Your Restaurant Concept Before Launch Worth it?

Yes! Says, Dan Simons. As a veteran of many restaurant openings, some hugely successful – others not – Dan believes the ‘not’s’ are where the biggest lessons are learned. The old adage rings true here: Hindsight is 20/20. If you look … read more

Coffee is King: Big Business in a Cup

Is it just us, or is there a coffee shop, cafe, or specialty sandwich shop serving coffee on every street corner these days? It seems so. And evidently that’s good news for today’s U.S. business traveler, as coffee reigns king … read more