The Do’s & Don’ts of Designing Food Service Spaces

Design is such an important element in bridging the gap between your eatery’s overall culinary concept and the guest experience. Good design means good experiences, and that means returning guests and the attraction of new ones. Whether planning for a … read more

Going Global With Menus

Nothing connects you to a place, its people and its culture quite like experiencing the local fare and cuisine. And since a far-flung vacation is not always on the menu, what better way to take diners on a global flavor … read more

Five Years for Founding Farmers!

VSAG would like to congratulate client North Dakota Farmers Union (NDFU), and the entire team at Farmers Restaurant Group, as today marks the fifth anniversary of the opening of Founding Farmers’ flagship location in the heart of Washington, D.C. The … read more

SEO: Making it Work for Your Business

What business owner doesn’t want to grow, improve and prosper? And navigating through, and making use of, all the tools and assets in the expanding digital world of rankings and search engines is crucial in getting your name our there. … read more

Food for Thought: What’s on That Plate?

It seems to be an age-old restaurant industry debate: does plate size really matter? Whether you are an executive chef or operate a full-service restaurant or neighborhood cafe (or wear both hats), plate size and portion size were inevitably apart … read more

Improving Profit Margins Is Easier Than You Think

As industry operational standards increase – so do costs. From organic or specialized menu offerings to sustainable practices and from implementing innovative marketing and communications programs to upgrading back office technology – it can all add up quickly. But, there … read more

Put Out The Cocktail Umbrellas: It’s Tiki Time!

It’s time to liven up the last few weeks of summer at your restaurant or hotel bar. And no other libation embodies summer fun quite like a tiki drink! Dating back to their origins in the 1930’s, tiki-inspired cocktails are … read more

The Art of Designing a Great Menu

Menu design has come a long way since the days that dictated the top right corner to be the hot spot on the menu, or that it be more than three pages long, or that you had to ‘clip’ the … read more

Preparing a Successful Business Plan

Preparing a successful business plan is the first step in making your dream of opening a successful restaurant a reality. If you see yourself serving amazing food made with fresh ingredients, working with an attentive and well-trained staff, and a … read more