Perhaps not surprisingly, the stats show a generational–and gender-based–bias. Those older than 55 are more likely to consume wine, while younger people tend to opt for beer. Females generally prefer wine, while males often reach for a cold brew.
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Thoughtful options that complement your menu will please customers and encourage them to return. Rotating selections according to the season will ensure there is always something new and appealing for everyone.
Regardless what the stats say, one thing is certain: by providing a variety of both beer and wine for your guests you will ensure that everyone is happy.