According to the Vegetarian Times, there are 7.3 million (adult) vegetarians in the United States, one million of which are vegan.  An additional 22.8 million Americans follow a vegetarian-inclined diet.  Moreover, these numbers are climbing higher every day.

Restaurateurs have long known to include vegetarian and vegan options in their menus.  Alas, many restaurants offer the same one-size-fits-most solution: the ubiquitous veggie plate.  Often bland and overcooked, this dish does not radiate understanding or true accommodation — and it rarely matches a restaurant’s brand.  It lacks creativity, taste, and most importantly, protein.

Compassion Over Killing, a nonprofit animal advocacy organization, convinced nationwide sandwich chain Subway to offer vegan menu items that are as tasty and varied as they are healthful, providing vegans and vegetarians with protein-laden choices.

Don’t let fast food chains beat you to the punch.  Take heed and modify your own menu accordingly.

Consider these suggestions:

• A creative spin on rice and beans, served with or without a fried egg
• Meat alternatives, such as vegan sausage or tempeh
• Dress up a veggie burger with pepperoncini peppers and vegan bacon
• Gluten-free grains such as quinoa or barley
• Substitute vegetable stock for meat stocks in lentil, split pea or bean soups

More and more people are making lifestyle changes every day.  Ensuring your menu is truly accommodating (and attractive) will encourage guests to return again and again.