Today partners Michael Vucurevich and Dan Simons announce the formation and launch of Vucurevich | Simons Advisory Group, (VSAG) a restaurant and hospitality consulting firm.

Based in Washington, D.C., the firm works with restaurants, hotels, and food & beverage outlets, including retail stores. The pair met when Vucurevich was a Vice President at Cheesecake Factory and Simons was growing his experience in the restaurant business.

The two worked together again at EatZi’s Market and Bakery, helping to grow the concept from $6M to $60M. Both are excited at the prospects of taking their hands-on approaches to each category of food & beverage improvement and growth and are poised for exciting times ahead.