Using Restaurant Week to Your Advantage

Aligning with your local area’s summer Restaurant Week festivities is a great way to promote and market your restaurant in order to bring awareness to your business and get customers, old and new, in your door.

Our hometown DC-area will host this summer’s Metropolitan Washington Restaurant Week from August 14-20, where about 250 local restaurants, which span Northern Virginia, the District of Columbia, and Maryland, will join the Restaurant Association of Metropolitan Washington in celebrating Washington, D.C. Restaurant Week. This fantastic event is always one of the most buzzed about annual events and one of the best ways local residents can enjoy and discover the DC restaurant scene.

Many of our clients are happy to participate, and in fact our client, Farmers Restaurant Group will be participating this year at four of their five DC-area restaurants, which include: MoCo’s Founding Farmers, Founding Farmers Tysons, Farmers Fishers Bakers, and Farmers & Distillers. The FRG team is happy to partake* in this event, reach out to their local community, and introduce new diners to their scratch-made food and drink.

Typically, participating restaurants offer three-course lunch and dinner menus for a special, prix fixe price, with the goal of making this event available to a great number of diners.

For more information on U.S. cities participating in Restaurant Week, check out this restaurant finder guide: FindRestaurantWeeks.com to see if your city hosts one. If not, you may be inspired to bring this event to your great city.

*an example of a successful Restaurant Week outreach campaign tool from the marketing team at Farmers Restaurant Group:

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