Design Concept Books
A restaurant concept starts with a vision and ends as a built environment. The process in between is where hospitality design concept books are created and used to illustrate the inspiration, look, feel, aesthetics, functionality, and floor plans of a project.
The brand, messaging, storyline, and visual elements like logo and graphics are combined into a presentation book that conveys the style, substance, and appeal, and helps others understand your vision more clearly. Design concept books and presentation packets are crucial tools for partners and investors, and can ultimately be used for sharing the concept story with the media to generate buzz.