Category: VSAG Client News

VSAG Guides Development of Sâuçá Mobile Restaurant

Thai Chicken Salad

Thai Chicken sauca

What’s one of the hottest trends in food these days?  Street food – but not any ordinary hot dog cart – today’s street food is driven by technology, great, unique foods and creative vision.  Ready to launch Washington DC’s most exciting new concept, VSAG announces the development of Sâuçá, a new concept in mobile restaurants.  VSAG has worked to develop the menus and processes behind owner Farhad Assari’s vision of bringing high-quality food to the streets.  International businessman, traveler, explorer and foodie, Assari has taken street food to a new level.  This very atypical restaurateur was inspired by the side street vendors in India, the old school food trucks in California, the railroad station vendors in Europe and the taquierias of South America, to create a new way to enjoy foods from around the world, with the convenience and fun of a serious kitchen on wheels.  The result is a great global gourmet experience with no reservations and no travel time!

read more


VSAG Client Recognized for Award-Winning Design

VSAG is proud to share that DC’s Greenest Restaurant Founding Farmers has been featured in Hotel Magazine’s annual Gold Key Hospitality Awards as a finalist for the 2009 Casual Dining Restaurant Awards, as one of three international projects (and the only one in the U.S.!) that were nominated in this category. The Gold Key Hospitality Awards are hosted by Hotel Magazine and Interior Design Magazine and recognizes design firms who have done the most innovative work on hospitality renovations or new builds from around the globe, for hotels, restaurants and spas. Congratulations to CORE and the whole restaurant team for Founding Farmers… read more


VSAG Pushes For Tap Water at Every Table

It’s no wonder that environmentally conscious diners think twice about ordering bottled water from the restaurants that they frequent, but for patrons of VSAG client restaurants Founding Farmers and Farmers & Fishers, there’s not bottled water available.  At least not the ‘fancy’ imported kind – their water comes from the Washington DC water authority – right out of the tap!  Since the opening of Founding Farmers in fall 2008, the Natura water filtration system has been used in house, and was installed at Farmers & Fishers last spring to eliminate bottled water and the waste it creates.   The system intakes… read more


Farmers & Fishers Celebrates Brazilian Independence

On Labor Day Monday Farmers & Fishers Sous Chef Mario Pineda appeared on the WUSA9 morning show and prepared the very popular Heritage Truck-style Fish Tacos on the air for anchor Kim Martucci in honor of Brazilian Independence Day.   Mario demonstrated his culinary abilities by whipping up our original recipe tacos in just 2 minutes! See the video for yourself, and catch a cocktail segment with Founding Farmers Mixologist Josh Tugjnyam, who shook Cabana Cachaca (the spirit of Brazil!) into a couple great tasting cocktails.  No holidays for DC’s most popular restaurant!

Share & VSAG Like the Founding Farmers iPhone App!

App Home ScreenVSAG is very excited about Founding Farmers’ new iPhone App—it’s a great way to reach out to the guests and to keep the restaurant on the cutting edge, important parts in our work in restaurant management and restaurant social media.

Be among the first iPhone users that have discovered the fun, convenient way to see what’s new on the menu, make reservations and even choose a wine with dinner with the new Founding Farmers restaurant app.   This FREE app is available through the iTunes App Store, and Founding Farmers is among just a few restaurants that have seen the fun in reaching out to guests in a new way.  Even TIME magazine has noticed!… read more


VSAG Client Postive Pie 2 Voted Best Pizza in Vermont

VSAG is proud to announce the recent recognition of Positive Pie 2 as Vermont’s Best Pizza Restaurant outside Chittenden County by the Vermont Seven Daysies Annual Guide to Readers Picks. The second location for Positive Pie, Positive Pie 2 opened in 2005 and is widely recognized for its delicious made-from-scratch, hand-tossed pizzas, extensive cocktail menu, and laid back vibe often set to live music.   VSAG has worked with the restaurant since 2007 to improve overall operations, management and growth for the company. … read more


Tommy Hilfiger’s Guide to DC Includes VSAG Concept

Very cool! And guess which original LEED Gold, hip and casual farm-fed restaurant was included on his very exclusive list of top places to eat in DC? That’s right, Founding Farmers! VSAG is so proud that Founding Farmers is in this very distinctive group of dining establishments – some tried and true, some more classically DC than others, and still others like Founding Farmers, the new kids on the block that are turning heads! Thanks Tommy!


VSAG Client Cucina 39’s Pasta Sauces Land at Whole Foods

cucina39jarsInternational restaurant consulting firm VSAG announces the successful in-store market launch of our client’s Cucina 39 high-end handcrafted Italian pasta sauces by Chef Keaton Hopkins with the first release through Whole Foods stores in late summer 2009.

Chef Hopkins selected VSAG for development of the all natural and gluten-free product line as well as market research, packaging, and meeting arrangements with some of the grocery store industry’s top contacts and decision-makers to get it on store shelves.   … read more


Founding Farmers is LEED Gold!

On April 22nd, Founding Farmers and VSAG celebrated the official award and certification of the restaurant as LEED® Gold by the U.S. Green Building Council (USGBC). With this award, Founding Farmers is the first USGBC certified restaurant of any type in the District of Columbia, and the first full-service, upscale-casual LEED Gold restaurant in the entire United States. Marc Heisterkamp, Director of Commercial Real Estate for USGBC, presided over the Certification Ceremony and presentation of the official LEED (Leadership in Energy and Environmental Design) Gold plaque at the restaurant in Washington, DC, before an assembled crowd on Earth Day.   More… read more


Green from Inside Out

More coverage for VSAG client Founding Farmers, this time from US News and World Report: A Washington DC-area restaurant goes green from the food on the table to the design on the building.