Category: Restaurant Consulting

VSAG Feature: Bringing a Restaurant to Life 


Always willing to take part in a conversation focused on sharing ideas, building relationships, and therefore bettering our business, Founder Dan Simons (*photo: right) was happy to participate in a recent industry trends panel. The Focus: DC Retail & Restaurant Industry. Hosted by: Bisnow, a leading international commercial real estate team focused on local-market networking, reaching their millions of savvy retail industry fans through their annual conferences, e-newsletters, and outreach. Topics Covered: Consumer demand and trends facing the restaurant & hospitality industry, including: the art of creating a successful concept, finance and development strategies, design and construction best practices, and effective e-commerce… read more

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What are the Emerging Social Media Trends in the Restaurant Industry?

As restaurant operators and owners, we love exploring and leveraging technology to best guide our clients. We recently revealed our Top 5 Restaurant Apps & Platforms You Need to Bookmark Now, such as Pulse, GrubHub, and SinglePlatform. Now, we’re checking out the latest in social media.  Social media savvy is crucial for success in today’s marketplace. For example, looking to connect with specific target audiences? Facebook Ads is a great tool. Want concise, immediate, wide reaching promotion? Twitter is for you. Aiming to capitalize on social media’s power to network, capture new hires, and garner industry contacts? Check out Linkedin…. read more

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Culinary School vs. On The Job Training & Development

As we watch higher education rates within the culinary industry soar, we see eager, passionate young people yearning for a culinary career that may be prohibitive due to the costs of higher education. This important topic got our team thinking about – and debating – the notion of Culinary School vs. On The Job Training & Development. Is one path better than the other? The short answer is no. We believe that education is always a positive. But, where it takes place plays a big role in this debate: classroom vs. on the job training? To add some food for… read more

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Summer Food Feature: Part Two

This month’s Summer Food Feature is dedicated to watermelon. That infinitely delicious, sweet slice of seasonal goodness! For all things watermelon, we did some research and found some great info on this seemingly perfect summer food. Alas, with more than 300 varieties of watermelon harvested in the U. S and South America, the growing season extends year-round, but traditionally the summer sees the most demand. Some other fun facts: The first recorded watermelon harvest? Egypt about 5,000 years ago (harvests have even been found depicted in hieroglyphics on ancient Egyptian structures) By weight, watermelon is the most-consumed melon in the… read more

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Guest Appreciation = Great Business

Showing guests love for their loyalty equals great business. And the good news that aligns with that sentiment? If they’re repeat customers, you’re obviously doing something right! Kudos to you and your team! Keeping that connection on your radar is vital to your business as these are the guests who will come back again and again, refer diners, host events in your space – and ultimately help keep you afloat. Precisely why we advise our restaurant clients to show devoted guests love and appreciate for their loyal patronage. One such program our client, Farmers Restaurant Group (FRG) has put into… read more

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VSAG on Watch: Client News

In our efforts as restaurant consultants to assist clients in implementing their vision for the business of operating a thriving restaurant, we’re always thrilled to celebrate their ongoing accomplishments. One such success story, Drift on 7th – a local, Washington, D.C. client we’ve guided in reworking their concept, menu, interior décor, and layout – is getting lots of local buzz lately. Recent coups include Drift being named one of DC’s 11 New Restaurants You Should Try Right Now and a great feature write up in The Washington Post touting their commitment to deliciously enticing, sustainable fish dishes (such as Maine… read more

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Summer Food Feature: Part One

For our inaugural Summer Food Feature, we’re inspired by our recent discovery that July is National Picnic Month. Yup, who knew? As a company that believes in American farming communities, tradition, and family, we love the idea of tying National Picnic Month back to restaurant and hospitality-centric concept ideas and related menus. Creating specialized July picnic-food-centric offerings for your patio or any outdoor space – or if you don’t have an outdoor area, developing your To Go services so guests can take their meal to their own backyard or local park – is a great way to usher in a… read more

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The 5 Best Restaurant Apps of 2016 You Need to Download Today

Our staff loves being in the know. And, we might add, seeing their tips, tricks of the trade, and industry know-how highlighted here on our news blog pages. The focus today? Our team’s top go-to restaurant and hospitality industry apps & platforms. There are lots out there. In order to whittle it down to our team’s top-5 suggestions to get you started on your go-to list that’ll work within your business’s confines, our team offered up their favorites and we took it from there. 1) OpenTable. Aka the “big-daddy” of restaurant industry apps. Sure, maybe a slight overstatement but OpenTable… read more

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Welcoming Guests: From Around the Corner and Around the Globe

As restaurant consultants, we advise clients on the art, and importance, of welcoming guests to their establishments. Good for business? Of course. Welcoming guests to your eatery, through universal touch points such as gracious, engaging service, inviting aesthetics, and great food, is the initial step to delivering a full, enjoyable guest experience – all in an effort to capture your audience and help guarantee return business. As these universal touch points should be part of your daily playbook, we always look for new opportunities to advise clients on ways to keep growing and widening their scope of clientele and service…. read more

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Up Your Artistry: Lighting as Art + Design

Lighting sets the mood of your space. It highlights your guests and your food. So, having the perfect restaurant lighting to enhance your space is a must. As we’re lucky enough to work with the amazing, artistic team at Stroik Lighting Design (SLD) on an innovative, new restaurant project for our Farmers Restaurant Group client Farmers & Distillers, we approached our friend and colleague at SLD, Christopher Stroik, with a Q&A so he can offer us, and our clients, ideas and best practices re: the concept of Lighting as Art + Design. TELL US ABOUT SLD’s DESIGN APPROACH & PROCESS. Founded… read more

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