Category: Founding Farmers

Guest Appreciation = Great Business

Showing guests love for their loyalty equals great business. And the good news that aligns with that sentiment? If they’re repeat customers, you’re obviously doing something right! Kudos to you and your team! Keeping that connection on your radar is vital to your business as these are the guests who will come back again and again, refer diners, host events in your space – and ultimately help keep you afloat. Precisely why we advise our restaurant clients to show devoted guests love and appreciate for their loyal patronage. One such program our client, Farmers Restaurant Group (FRG) has put into… read more

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VSAG Client Expands Restaurant Group

Guiding our clients through a restaurant expansion is many times a long, and difficult road … but a journey we’re always happy to take. Recently we helped our client, DC-based Farmers Restaurant Group’s brand of restaurants Founding Farmers, do just that – as they recently announced that they are opening their first outlet outside the DC-Maryland-Virginia (DMV) region in: King of Prussia, Pennsylvania.  Located just outside the great city of Philadelphia, PA, Founding Farmers King of Prussia is slated to open in spring of 2017 within the King of Prussia Town Center, a state-of-the-art dining, retail, and residential destination. Founding… read more

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Best Practices: Streamlining Employee Labor Scheduling

Control your cost of business. Easier said than done? Not for us.  In an industry that serves high costs with oftentimes low profit margins, it’s imperative to put proven staff scheduling restaurant software, technology and systems in place in order to control labor costs without sacrificing service. Hence, allowing you and your managers to not only make the most of your resources to lower costs, but increase performance by getting out in front and working alongside staff – all in the name of bettering your business. Our methods of streamlining labor scheduling for clients, and hence our employee productivity measurement… read more

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Valentine’s Day Means Big Business

As Valentine’s Day is huge business for the restaurant industry, we’ve got some great ideas to help fill your seats on this busy holiday. In fact, according to the National Restaurant Association, Valentine’s Day is traditionally the second most popular holiday for dining out, only bested by Mother’s Day. So, as the millions of Americans make their plans this Valentine’s Day, your restaurant concept development needs to be special enough for guests to choose your establishment to celebrate. Love for the Ages. Create a marketing campaign promoting your Valentine’s restaurant specials and prix fixe menus on your website and in-store… read more

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Kudos to VSAG Founder Dan Simons on Recent National News Coverage Inclusion

A big VSAG shout out to our VSAG Founder, Dan Simons, for being quoted recently in national restaurant industry news coverage for The New York Times and The Wall Street Journal. Even as a seasoned restaurant professional, it’s always a thrill to be asked to impart your experiences in the media. Hence, we wanted to share Dan’s coverage. The New York Times recently approached Dan to share our company culture and thoughts on advising our restaurant client, DC-area’s Founding Farmers, where Dan is also the concept developer and one of the owners, regarding the timely topic of providing (and labeling)… read more

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Take Your Seasonal Flavor Profiles to the Next Level

With summer firmly in our rearview mirror and fun, fall festivities upon us, we’re ready to take our seasonal flavor profiles to the next level. And what better way to infuse fall-centric flavors into your menus this season, than by some fresh ideas we’ll furnish from our culinary team? Always in search of the latest and greatest ingredients, preparations, and profiles to offer our restaurant consulting food & beverage clients – here are some great seasonal, fall flavor ideas from our kitchens to yours. Savory Muffins & Biscuits. In seeking new flavors to speak to our clients’ guest’s seemingly endless… read more

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VSAG Client News: Farmers Restaurant Group to Open Next Location

Our restaurant consulting and development teams have been busy working on another concept for longtime client, Farmers Restaurant Group (FRG). FRG has announced plans to open the fourth installment of the successful Founding Farmers brand of farm-inspired restaurants. Working closely with the good people of Founding Farmers’ owners North Dakota Farmers Union, who represent the true heart of the brand’s vision and concept – the American family farmer – has been the inspiration for all the Founding Farmers restaurants. We welcome Founding Farmers Reston to the fold! Expected to open in late 2016/early 2017, Founding Farmers Reston will serve as… read more

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Celebrate a Summer Harvest: August is National Peach Month

Fresh peaches are perhaps one of summer’s more perfect bounties. Yup, we’re talking the mouthwatering goodness that comes from biting into a fresh peach and the joy that ensues when the sweet juice runs right down your face! As August is National Peach Month, it’s the perfect time to celebrate this deliciously versatile summertime classic. Whether featured on summer menus as: a seasonal standout freshly sliced over a green salad or as a tasty side all on its own a savory dessert: perhaps served poached in a light, syrupy glaze or a featured gelato flavor paired with other fresh fruit,… read more

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VSAG Client News: Farmers Restaurant Group to Open Farmers & Distillers in 2016

Our longtime client, Farmers Restaurant Group(FRG), owned in part by North Dakota Farmers Union, announced this week the opening of a new concept, Farmers & Distillers. Farmers & Distillers, a sister concept to the Founding Farmers brand of restaurants, will continue to serve farm fresh, delicious food & drink for breakfast, lunch, dinner, and weekend brunch that Founding Farmers guests love. But this innovative concept will also feature a highly anticipated on-site distillery inspired by America’s original entrepreneur and distiller, George Washington. FRG’s Beverage Director Jon Arroyo and his team are working closely with Master Distiller Rick Wasmund of Copper… read more

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All-American Classics

As we gather today to celebrate our nation’s Independence, we love the plethora of all-American, timeless dishes that represent the foods and tastes of our great nation. From classic, creamy potato salad and deviled eggs to traditional apple pie and freshly made, ice cream (after all, July is national ice cream month!), we want to savor it all. So, why not strive to keep the spirit alive and celebrate the all-American classics of summer on your restaurant’s menu(s) all year long? Sure, your brand concept and menu direction might not reflect all-American flavor profiles, but you can capture the essence… read more

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