Category: Farmers Restaurant Group

Guest Appreciation = Great Business

Showing guests love for their loyalty equals great business. And the good news that aligns with that sentiment? If they’re repeat customers, you’re obviously doing something right! Kudos to you and your team! Keeping that connection on your radar is vital to your business as these are the guests who will come back again and again, refer diners, host events in your space – and ultimately help keep you afloat. Precisely why we advise our restaurant clients to show devoted guests love and appreciate for their loyal patronage. One such program our client, Farmers Restaurant Group (FRG) has put into… read more

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Up Your Artistry: Lighting as Art + Design

Lighting sets the mood of your space. It highlights your guests and your food. So, having the perfect restaurant lighting to enhance your space is a must. As we’re lucky enough to work with the amazing, artistic team at Stroik Lighting Design (SLD) on an innovative, new restaurant project for our Farmers Restaurant Group client Farmers & Distillers, we approached our friend and colleague at SLD, Christopher Stroik, with a Q&A so he can offer us, and our clients, ideas and best practices re: the concept of Lighting as Art + Design. TELL US ABOUT SLD’s DESIGN APPROACH & PROCESS. Founded… read more

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VSAG Client Expands Restaurant Group

Guiding our clients through a restaurant expansion is many times a long, and difficult road … but a journey we’re always happy to take. Recently we helped our client, DC-based Farmers Restaurant Group’s brand of restaurants Founding Farmers, do just that – as they recently announced that they are opening their first outlet outside the DC-Maryland-Virginia (DMV) region in: King of Prussia, Pennsylvania.  Located just outside the great city of Philadelphia, PA, Founding Farmers King of Prussia is slated to open in spring of 2017 within the King of Prussia Town Center, a state-of-the-art dining, retail, and residential destination. Founding… read more

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VSAG on Watch: Taking a Page from our Client’s Manager in Training Program

Train your staff. Probably one of the most important restaurant success lessons you’ll read today. Whether your enterprise is large or small, your business and your staff will reap the rewards of implementing a comprehensive, consistent training program. Our operations management team oversees our Restaurant Staff Training and Development services, helping to guide our clients on creating proven training programs. Here’s a general overview of our Manager in Training (MIT) guidelines. Start at the Top. GM’s should be brought in to not only oversee the execution of your MIT program but to help streamline its focus and teachings. Your restaurant… read more

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Call to Action: Bettering Our Planet For a Sustainable Future

As active restaurant and hospitality industry participants, we believe in coming together for a great cause. And we can’t think of a better way to celebrate the universal cause of bettering our planet than by highlighting ways to bring about change in our environmental practices. Our Call to Action? Earth Day, celebrated this year on April 22nd, spurs us on annually, but we’re also inspired by the ongoing efforts we see implemented within restaurant kitchen operations every day. For example, cutting food waste and local sourcing offer operators an impactful dip into the sustainability pool, but what we oftentimes don’t… read more

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The 4 Best Practices for Handling Guest Complaints at your Restaurant

As a restaurateur, we’re pretty sure you’ve heard it all. Guests complaining about service staff, food too cold, sunlight shining in guest’s eyes, and the inevitable for a busy, high-volume restaurants – long wait times. Training, experience, and approach are key in handling restaurant complaints … and vital to keeping staff and guest happy. We went straight to the source, a seasoned restaurant industry insider, for useful advice on best practices and general course of actions for some of the most common restaurant guest complaints and how to tackle them like a pro. Farmers Restaurant Group Managing Partner Kendra Graves was happy… read more

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Growing Your Business: Dan Simons Talks Successful Partnerships

Over the years VSAG co-Founder Dan Simons has learned the restaurant business from the ground up. From his front of house-service start to transitioning to a seasoned restaurant consultant and ultimately as concept developer and operator, Dan has learned the value of a great partnership and what they can do to propel the growth of a restaurant concept. Recently, Dan was asked to talk to his experience in a lively radio interview on KFGO radio, out of our client Farmers Restaurant Group’s partner North Dakota Farmers Union territory of Fargo-Moorhead, North Dakota. He was happy to tell his story and that… read more

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VSAG Client News: Farmers Restaurant Group to Open Next Location

Our restaurant consulting and development teams have been busy working on another concept for longtime client, Farmers Restaurant Group (FRG). FRG has announced plans to open the fourth installment of the successful Founding Farmers brand of farm-inspired restaurants. Working closely with the good people of Founding Farmers’ owners North Dakota Farmers Union, who represent the true heart of the brand’s vision and concept – the American family farmer – has been the inspiration for all the Founding Farmers restaurants. We welcome Founding Farmers Reston to the fold! Expected to open in late 2016/early 2017, Founding Farmers Reston will serve as… read more

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Congratulations VSAG’s Dan Simons: Winner of the Washington SmartCEO Cornerstone Award

Kudos Dan Simons on winning the prestigious Washington SmartCEO Cornerstone Award! Dan was recognized not only for his tireless dedication to our growing company and our entire team, but also for his role as Owner with successful VSAG client, Farmers Restaurant Group (FRG), and in particular their Founding Farmers restaurant located in Potomac*, MD. As the SmartCEO Award was created to celebrate Washington, D.C.-area businesses making their mark within the region as not only economic drivers, but also as companies who’ve successfully made a positive impact on job creation and retention, market competition and innovation, as well as local and regional philanthropy. This… read more

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VSAG Client News: Farmers Restaurant Group to Open Farmers & Distillers in 2016

Our longtime client, Farmers Restaurant Group(FRG), owned in part by North Dakota Farmers Union, announced this week the opening of a new concept, Farmers & Distillers. Farmers & Distillers, a sister concept to the Founding Farmers brand of restaurants, will continue to serve farm fresh, delicious food & drink for breakfast, lunch, dinner, and weekend brunch that Founding Farmers guests love. But this innovative concept will also feature a highly anticipated on-site distillery inspired by America’s original entrepreneur and distiller, George Washington. FRG’s Beverage Director Jon Arroyo and his team are working closely with Master Distiller Rick Wasmund of Copper… read more

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