Category: Farmers Fishers Bakers

Simons Says: Our Clients are Open For Business with OpenTable!

Dan Simons is a huge fan of data. As a matter of fact, Dan says, “I love the people, but I love the data.” It’s all encompassing for Dan and his team. The process of collecting it. The knowledge that comes with it. The power that it can yield. The direction it points you in to make your business better. In fact, Founding Farmers Marketing Director Meaghan O’Shea adds, “Anytime you can make a decision that’s based on the facts and not necessarily just gut instinct, you’re going to feel more confident with it.” Where does that confidence come from? A successful… read more

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Dan Simons Speaks to Forbes: The Road to Becoming America’s Most Booked Restaurants, 5-Years Running!

As an experienced, sought-after restaurant & hospitality consultant, VSAG Founder Dan Simons has morphed his years in the industry into an acquired narrative of the business of running successful restaurants and keeping a keen eye on what diners want. Dan loves participating in open, honest, valuable conversation about the industry he loves. One such conversation recently took place with Forbes contributor Brian Rashid. The outcome: How Founding Farmers Became the Most Booked Restaurant in the U.S. for 5-Years Running, where Dan dished on the amazing success of VSAG client, Founding Farmers, and the journey Dan has taken with Farmers Restaurant Group,… read more

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Cooking Up a Storm: Dan Simons Featured in The Huffington Post

What makes a restaurant business a success? We believe it’s a combination of the people and their passion for what they do. Our people and passion for the restaurant and hospitality industry are shared by our team. That’s why we entered into this business. Not an easy one, but one that can bring incredible fulfillment. That shared philosophy is on display in a recent Huffington Post profile featuring Dan Simons, our company, and our work with the development, steady growth, and sustainable concept of client, Farmers Restaurant Group (FRG). Dan’s “Anything Can Happen” mantra allows for an FRG company culture that… read more

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Summer Food Feature: Part One

For our inaugural Summer Food Feature, we’re inspired by our recent discovery that July is National Picnic Month. Yup, who knew? As a company that believes in American farming communities, tradition, and family, we love the idea of tying National Picnic Month back to restaurant and hospitality-centric concept ideas and related menus. Creating specialized July picnic-food-centric offerings for your patio or any outdoor space – or if you don’t have an outdoor area, developing your To Go services so guests can take their meal to their own backyard or local park – is a great way to usher in a… read more

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Welcoming Guests: From Around the Corner and Around the Globe

As restaurant consultants, we advise clients on the art, and importance, of welcoming guests to their establishments. Good for business? Of course. Welcoming guests to your eatery, through universal touch points such as gracious, engaging service, inviting aesthetics, and great food, is the initial step to delivering a full, enjoyable guest experience – all in an effort to capture your audience and help guarantee return business. As these universal touch points should be part of your daily playbook, we always look for new opportunities to advise clients on ways to keep growing and widening their scope of clientele and service…. read more

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The 4 Best Practices for Handling Guest Complaints at your Restaurant

As a restaurateur, we’re pretty sure you’ve heard it all. Guests complaining about service staff, food too cold, sunlight shining in guest’s eyes, and the inevitable for a busy, high-volume restaurants – long wait times. Training, experience, and approach are key in handling restaurant complaints … and vital to keeping staff and guest happy. We went straight to the source, a seasoned restaurant industry insider, for useful advice on best practices and general course of actions for some of the most common restaurant guest complaints and how to tackle them like a pro. Farmers Restaurant Group Managing Partner Kendra Graves was happy… read more

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Make Your Mark: Earth Day 2015

Mark your calendars. Earth Day is: April 22. As this year marks the 45th anniversary of this global environmental movement, it’s a great time to make your mark in support of Earth Day by having your staff and even guests get in on the movement. The Earth Day Network (EDN) reports that it works with 22,000 organizations in 192 countries on various Earth Day campaigns such as: Climate Voters Education (promotes climate change initiatives) Billion Acts of Green® (secures a sustainable future) The Canopy Project (protects & preserves our natural lands) Green Schools (provides educators with green practices information/resources to… read more

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VSAG Client News: Founding Farmers Covered by Bloomberg Businessweek

2014 marked the sixth year since the opening of Founding Farmers and it was the biggest and best year yet for this VSAG client. When a major news publication writes about one of our clients, we are more than excited to shout about it! We’re pleased to share the Bloomberg Businessweek feature article, “The Farm to Table Restaurant Chain,” recently published in their special year-end ”Good Business Issue.” Businessweek reporter Bob Parks went in-depth for the story, spending two full days with Farmers Restaurant Group Partners and Concept Developers Dan Simons and Mike Vucurevich to learn more about how the… read more

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VSAG Client News: Founding Farmers Tysons to Open February 2015

Anyone who has worked with us knows that we consider our clients family. And we’re happy to welcome a new sister into the fold… Introducing Founding Farmers Tysons (FFT). Set to open in Tysons, VA this February, FFT is the 12,000 square foot sister restaurant in the growing Founding Farmers brand, which also includes MoCo’s Founding Farmers + Farmers Fishers Bakers. As the concept creation, development and consulting firm for client Farmers Restaurant Group since the first Founding Farmers farm to table concept opened its doors in Washington, D.C. in 2008, we’ve had a front seat on the road to… read more

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How to be Bar Snack Savvy

Elevate your restaurant’s bar snack offerings from the traditional and boring options to the unexpected by livening up your approach with some new, innovative culinary creations that go beyond pretzels or peanuts. The idea is not to put your bar business plan into financial overdrive, but to find creative ways (that fit within your overall concept & budget) to elevate the conventional to the next level, and to keep those bar guests a little bit longer. Typically, it’s best to offer bar snacks that are tasty, tidy, bite-size morsels of culinary love that encapsulate your concept and entice guests into… read more

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