Category: Farmers & Distillers

Summer Food Feature: Part One

Summer is here. That means more & more seasonal summer food, easy summer recipes, and light, refreshing drinks to keep guests well fed, satiated, and happy. One current food trend we’re loving these days (and we’re guiding our clients to implement with ease)… house-made specialties, such as scratch sodas and hand-pulled noodles. We’ve gone straight to our expert sources (i.e. our amazing, in-the-know culinary team, including R&D Specialist Amanda Webb) to get the Summer Food 411 on what makes house-made specialties – well, so special. Top of the list: taking that extra step showcases to guests that you’re willing to… read more

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Product Branding: Is it for You?

Expansion is good for business. But, as many elements come into play, from budgets and business plans to raising additional capital and fulfilling a niche in order to succeed, as with almost everything else in life… timing is everything. And only you, as operator, will know when the time is right. In order to offer clients the best restaurant consulting practices we can, we look at all dimensions. Recently, we delved into the notion of taking your brand global, offering key techniques and concepts, such as: Know who you are. Know what you are looking to achieve. Know where you want… read more

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Simons Says: Our Clients are Open For Business with OpenTable!

Dan Simons is a huge fan of data. As a matter of fact, Dan says, “I love the people, but I love the data.” It’s all encompassing for Dan and his team. The process of collecting it. The knowledge that comes with it. The power that it can yield. The direction it points you in to make your business better. In fact, Founding Farmers Marketing Director Meaghan O’Shea adds, “Anytime you can make a decision that’s based on the facts and not necessarily just gut instinct, you’re going to feel more confident with it.” Where does that confidence come from? A successful… read more

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Dan Simons Speaks to Forbes: The Road to Becoming America’s Most Booked Restaurants, 5-Years Running!

As an experienced, sought-after restaurant & hospitality consultant, VSAG Founder Dan Simons has morphed his years in the industry into an acquired narrative of the business of running successful restaurants and keeping a keen eye on what diners want. Dan loves participating in open, honest, valuable conversation about the industry he loves. One such conversation recently took place with Forbes contributor Brian Rashid. The outcome: How Founding Farmers Became the Most Booked Restaurant in the U.S. for 5-Years Running, where Dan dished on the amazing success of VSAG client, Founding Farmers, and the journey Dan has taken with Farmers Restaurant Group,… read more

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Dan Simons on Industry Watch

Recently named one of Entrepreneur’s 10 Personal Branding Experts to Follow This Year for his innovative concept development and championing of environmental protection, workers rights, and ethical operations, Founder Dan Simons is oft sought out for his honest, well versed take on the daily challenges of running operations for a successful restaurant consulting company and restaurant group. Now, Dan is out-front once again addressing restaurant & hospitality related topics for consumer and industry operators’ consumption.  With topics ranging from Corporate Responsibility to Handling Explosive Growth to New Business Concepts & Ventures, here’s a roundup of some of Dan’s recent press coverage.*NOTE: all… read more

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For All You Sweet Potato Lovers…

Oh yeah, February is Sweet Potato Lovers Month! And we concur. Our team loves the yummy, satisfying sweet potato for its naturally sweet taste, nutrition value, and versatility. Bake, boil, roast, mash, sauté, or glaze ‘em – sweet potatoes are one of the most well-loved, versatile, and oldest veggies out there. Fun facts: sweet potatoes come in over 400 varieties, with colors ranging from orange and cream to deep purple and pink, and can be traced back to prehistoric times. So, for all you sweet potato lovers out there… here are some sweet potato nutrition facts, dish ideas, and more…. read more

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Let Your Restaurant’s Artwork Speak for Itself

Choosing artwork for your restaurant may seem an arduous task you feel you’re bound to fail. Fear not. We’ve gone straight to our Creative Director Leah Frankl for her aesthetic expertise. As an interior designer and LEED Accredited Professional, Leah’s art & design experience and well-trained eye allow her to guide clients on creating fully functional, cohesive, sustainable design spaces. As artwork is oftentimes an investment, we were interested in exploring this concept. How to choose restaurant art that fits within the design and feel of a space? Are there any general rules of thumb when choosing artwork? How to… read more

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VSAG Client News: Farmers & Distillers Opens!

The reservation call center is busily up & running, the staff is trained and happily serving hungry guests, the booze is flowing, and yes, the doors are open. We’re thrilled to announce that our longtime client, Farmers Restaurant Group, has opened their latest venture. Located in the cool, culturally diverse Mt Vernon Square neighborhood in the heart of Washington, D.C. Farmers & Distillers is primed to be the next successful venture in this growing restaurant group. Along with sister restaurants, Founding Farmers and Farmers Fishers Bakers, Farmers & Distillers continues the brand’s farmer-owned concept, but with a twist: this restaurant… read more

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