Category: Bar & Beverage Concepts

VSAG Works with Client to Develop New Restaurant Concept at Jacksonville’s Unity Plaza

As food & beverage consultants, we have the opportunity to work with some of the top creative partners, designers, and developers in the industry. One project we have been excited to be part of is the development of Unity Plaza in Jacksonville, Fla. We have worked closely with the Unity Plaza development team at NAI Hallmark Partners to help find a restaurant concept to fit within Unity Plaza’s dynamic, innovative community featuring residential and retail space, a state-of-the-art performing arts amphitheater, as well as beautiful gardens and play + gathering areas for residents and visitors to enjoy. In order to… read more

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Craft Beers Take Center Stage

Whether brewed on premises or fashioned in nearby craft breweries, craft beers are making their mark on the beer and beverage industry. As craft beers and the art of creating a specialty and/or seasonally influenced beer are gaining popularity with guests across the country. In fact according to CraftBeer.com, the average American lives within 10 miles of a craft brewery. And the Brewers Association reports that craft beer volumes are steadily achieving double-digit market growth. The typical American craft beer brewer is defined by the Brewers Association as having three major components: Small: annual production of six million barrels of beer or… read more

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VSAG on Beverage Industry Trends Watch: Spring Cocktails to Share

As you open your restaurant’s windows and patio doors to usher in the warmth of spring, it’s a great time to focus on your spring cocktails and beverage trends. Guests want something new, light, and refreshing … to share. Yes, we said ‘share.’ From posting to tagging to following friends online, the concept of sharing abounds for today’s social media savvy consumers. So, why not make the most of that concept at your bar and offer guests a selection of shared cocktails to enjoy with friends on a fun night out? Festive punch bowls filled with spiced rum and great,… read more

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Scratch Soda: The Art of a Great Tasting, Fresh Soda

As spring is (finally) on the horizon, so too are efforts to focus on lighter, better-for-you beverages to feature on seasonal bar menus. This isn’t about alcohol or bar cocktail trends; it’s about artisan soda, and finding a fresh and delicious alternative for non-spirits-imbibing guests. Enter: scratch made sodas. Embracing the process of crafting soda offerings that are actually better for guests is not as daunting as you might think. Why serve scratch sodas? You can get really creative with flavor profiles and seasonal inspirations to complement food menu offerings The simplified ingredients can be cost effective if you purchase… read more

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VSAG in the News: “Foodie and the Beast” Talks to VSAG’s Dan Simons & Chef Joe Goetze

Dan Simons and Chef Joe Goetze recently sat down with Washington, D.C.’s popular weekly live radio food and wine variety show, Foodie and the Beast, to chat about client Farmers Restaurant Group’s new restaurant, Founding Farmers Tysons with show host Nycci Nellis. Dan and Chef Joe didn’t waste any time getting right into talking about what everyone loves most: Food! And Chef Joe didn’t disappoint as he showed up with a delicious preview of treats from Founding Farmers Tysons, complete with delicious pastry creme filled Jefferson Donuts as well as the new sweet & savory Farm Bread Grandma Bev’s Ham Cookie Spread for the Foodie and the… read more

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That’s the Spirit! Great Summer Cocktails

What do your guests want to sip this summer? Chances are it’s something refreshingly cool and delicious, with a twist, and out of the ordinary. Keeping cocktail beverage menus fresh can be challenging, but during the summer months there are so many simple and interesting ingredients, techniques, and solutions that will have your guests gravitating to, and ordering more than one ‘out of the ordinary’ summer cocktail. To keep profit margins (and your creativity cred) up, look to add new, interesting combinations of ingredients such as fresh produce, like organic cucumber, cantaloupe, honeydew or another seasonal melon) to a clear… read more

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Stocking the Perfect Bar for Your Restaurant: Spirits

With the ever-growing popularity of specialty cocktail menus and a push for more creativity behind the bar, restaurant and bar guests are seeking out unique bar concepts and services. If your restaurant, cafe, lounge or eatery has a defined bar area, there are some key steps to create the right stock list of spirits, elixirs, cordials, and other specialty types of liquors that can help your bar and your restaurant business flourish. As the bar is often the first place guests gather and/or wait for a table, it’s important to make their first impression and interaction a great one. So,… read more

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That’s the Spirit: Making Great Holiday Cocktails

Since the idea of sifting through all the classic holiday cocktails to create your bar menu this season may seem overwhelming, we went straight to the source and asked Farmers Restaurant Group head bartender extraordinaire Jaclyn Beasley for some of her favorite additions that bring seasonal flair to any holiday cocktail menu. From festive punch to warm, wintery concoctions, here are some of Jaclyn’s ideas (and inspirations) to start serving up some great holiday-centric cocktails that will surely get your guests in the spirit of the season. Winter Punch. Jaclyn suggests adding a little island flair to your holiday bar menu by… read more

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Put Out The Cocktail Umbrellas: It’s Tiki Time!

It’s time to liven up the last few weeks of summer at your restaurant or hotel bar. And no other libation embodies summer fun quite like a tiki drink! Dating back to their origins in the 1930’s, tiki-inspired cocktails are making a strong comeback. When Ernest Beaumont Gantt (a.k.a. Donn Beach) opened the first known American tiki bar in Southern California, ‘Don the Beachcomber’ (which serves signature tiki cocktails today), the bar had a South Pacific/Polynesian vibe and an exotic bar menu that celebrated the many varieties of rum; this is believed to be the birthplace of ‘tiki.’ Because that… read more

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Safely Sweetened Beverages For a Change

As the New York City soda ban controversy continues to make national headlines, the issue has also sparked debate among restaurant industry insiders and health officials alike. Our team has been following the issue closely, and VSAG recently discovered that a group of health advocates and public heath officials have taken this topic from the mayor’s office in NYC to the steps of the Food and Drug Administration in Washington, D.C. – asking the FDA to regulate the amount of caloric sweeteners in sodas and other beverages since the scientific consensus is that the level of added sugars in those… read more

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