Guiding a Global Brand into New Hospitality Markets
SK Networks is a major South Korean conglomerate whose goal was to develop a Korean-inspired dining concept that would appeal to American diners.
Our team of food & beverage consultants were tasked with familiarizing the SK Networks team with the American culinary landscape, introducing trends and habits of the American consumer, and ultimately developing restaurant business plans that would translate the company’s success in Asia to the U.S. market.
Our team organized benchmarking trips to Los Angeles and New York City for the client, which included visits to over 40 restaurants. Thus, providing them with an intensive, immersive education into the American dining scene. We worked closely with SK Networks to create a menu concepts development plan, which highlighted the comparative international differences in dining preferences and palates.