Case Study: Founding Farmers

A Great Menu Design and More

Founding Farmers logo New Concept Development and
Ongoing Management

As the concept developer and ongoing management company for this farm-to-table restaurant, VSAG has created and operates a concept that represents the best of American Family Farmers. VSAG provided full project management services during the development and pre-opening, along with developing all operational aspects including the food menu and complete bar program. The menu focuses on American classics with a modern farmhouse approach and the bar program is a true representation of pre-Prohibition mixology at its best.

Founding Farmers has been developed as one of the nation's greenest restaurants, with a menu design that includes fresh, regionally and locally sourced farm produced foods and ingredients, day-to-day operation as a Certified Green Restaurant and certification by the U.S. Green Building Council as DC's first LEED restaurant and the first LEED Gold upscale-casual, full-service restaurant in the entire U.S.

Founding Farmers has been honored with the following awards:

Winner, RAMMY Awards, Mixology/Beverage Program, 2011
Finalist, RAMMY Awards, Mixology/Beverage Program, 2010
Top 50 Best New Restaurant, Travel + Leisure magazine, June 2009
2009 Top 100 Best Restaurants, Washingtonian magazine, March 2009
2009 Readers’ Choice / Best New Restaurant, Washington City Paper, March 2009
2009 Artini Fan Favorite / Corcoran Gallery of Art, March 2009
Grand Prize, Restaurant/Casual, 2009 Association for Retail Environments Retail Design Awards
Project Winner, 2009 Earth-Minded Awards, Hospitality Design Magazine/American Society of Interior Designers
Project Winner, 2009 USGBC National Capital Region Retail Design
Finalist, 2009 Washington Business Journal Green Business Awards
Finalist, 2009 Gold Key Hospitality Design Awards, Casual Dining