Case Study: Balducci’s

Gourmet Market Operations

VSAG became an internal partner with this gourmet market chain, whose goal was to rival Dean & Deluca in segment reach and brand awareness. In 18 months, the transformation of Balducci’s from a small chain to a category leader included full branding and identity repositioning, top-to-bottom operations and food-management program review and revision, relaunch of a full-service restaurant for a top-performing location and implementation of systems and changes to revitalize back-of-house operations and front-of-house sales.