Complete Concept Creation & Development

Original, unique, attention–getting, profitable. Everyone wants that in a successful food and beverage operation. After all, business is business and it's great to have fabulous food, but if the overall concept doesn't work from top to bottom, you've just got great food.

VSAG is leading the industry with new concepts that are grabbing headlines, winning awards, drawing crowds and delivering on the bottom line. See our full list of project types at left, and read more in the service areas below to see the extent and range of what we do.

Start Up Services

Launching a new restaurant requires an enormous amount of knowledge and experience that even the most experienced restaurateur will find daunting. With the vast knowledge behind VSAG, we can help you at every step, from concept to opening, helping every step of the way to realize your vision.

Business Plans

Our expertise in creating business plans comes from the fact that we are real restaurant operators. We have the day to day experience, combined with all our development experience, to write plans that are fact-based. Our plans are 100% created from scratch, and customized your concept and business. Read more »

Brand Filtering / Identity Development

You have your idea and are laying out the restaurant, but you need to create a real brand that can be packaged and sold, whether to investors, guests, or the media. VSAG can guide you as you create your image and create systems that will keep it consistent across the board, from the décor to the menus.

Foundational Profit Architecture

At the heart of VSAG’s expertise is our fluency with Foundational Profit Architecture. Food services businesses must have a business model that balances a multitude of factors, such as rent, check average, dine-time, kitchen through-put and guest count, just to name a few. When developing a new concept, or attempting to improve or fix an existing operation, we focus on the foundational math, which we call Profit Architecture.

Most concepts are created without any understanding of Profit Architecture, and thus, regardless of how much revenue you may have, the profit just doesn’t materialize. This mastery of Foundational Profit Architecture is one of the keys that VSAG provides to unlocking the profit in the restaurant and hospitality business.

Design Concept Books

A restaurant concept starts with a vision — and ends up as a built environment. The process in between is where Design Concepts are created, and used to illustrate the inspiration, look, feel, aesthetics, functionality and floor plans of a project.

Investor Presentations

You’ve created your business plan and have the identity to show to investors, but how do you best go about that? VSAG can work to create the ideal presentation, tailored to the specific investor and environment, taking the stress of the pitch down a notch so you can focus on bringing in the funds.

Project Management

The hospitality business changes constantly, and VSAG can help to manage your business’s next steps. From a renovation to broadening a brand into a new field, our project management team can keep you on track and focus your resources to achieve the next level for your business.

Concept Repositioning

The idea launched and worked, but what do you do when the concept isn’t hitting the sweet spot it used to? Rely on VSAG to help redefine your brand and reposition the business into a profitable, well-oiled machine.

Implementation

You know your next step, and you’ve planned your concept’s future, but you need help in making it happen. VSAG will take that plan and turn it into action, using our network of talent and resources to ease your transition and insure it’s implementation goes without a hitch.

New Restaurant Openings

A new restaurant launch will need many resources and energy that can tax any team. VSAG creates operating structures from A to Z: site selection to opening day by creating training templates and offering side-by-side support and performance evaluation. With vendor selection and contract negotiation available we can work to keep your bottom line on target and to achieve optimum profit benchmarks by day 59.