Case Study: Balducci’s

Gourmet Market Operations

VSAG became an internal partner with this gourmet market chain, whose goal was to rival Dean & Deluca in segment reach and brand awareness. In 18 months the transformation of Balducci’s from a small sized chain to a category leader included full branding and identity repositioning, top to bottom operations and food management program review and revision, relaunch of a full service restaurant for a top performing location, and implementation of systems and changes to revitalize back of house operations and front of house sales.