What We Do

Dear Potential Client,

You’ve probably come to the VSAG site because you’re searching for a firm to hire and you’re checking us out to see if we’re the right one. Here’s the good news: we don’t have salespeople, we aren’t pushy and there’s no downside to chatting with us about whatever you’re thinking.

Yeah, sure, we are a serious, professional firm with a fantastic track record of creating, running and improving food-related businesses ... but more important, we’re nice, we’re passionate, we’re fun to work with and we do what you want. At our core, we’re restaurant operators and company builders. Over the years we’ve expanded our expertise well beyond restaurants into just about anything with either food or beverage ... so if you’re looking for a firm to design a car wash, don’t call us. But if, when you reflect on your current needs, you want improvement, and food or beverages are part of the mix, then what are you waiting for?

We take on clients when we feel strongly that we can make an impact and get results. We also like a scenario where there’s money to be made for all involved, and when we feel we share common ground in regard to doing business. What does that mean? Well, if we’re not sure about getting the results, we don’t do the project. If we don’t think you seem nice and that VSAG is a good match, we don’t take the project.

We take the work seriously, which sometimes means we’ll be e-mailing you at 4 a.m. (but don’t worry, no late-night phone calls ... unless you’re calling us, in which case call any time!). It also sometimes means we’ll get a little passionate or crazy about the project, but overall, we’re a fairly sane bunch with a long history of working together and accomplishing great things.

And yes, some projects are too small, but no projects are too big. The real question is: “Should you hire us?” To answer that one, the first step is to reach out and make contact. So go ahead. Don’t worry – the best thing that can happen is you hire us and we do fantastic work for you. And the worst? Well, there’s no reason to focus on that now, is there?

Sincerely,

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